Domaine de Cadou

Client

Magest Agri is an agro-processing company with a particular focus on poultry and organic food supplements & medicinal herbs.

Background

The client, who was new to the agro-processing market, needed our assistance for their “to market” strategy including the creation and management of a marketing campaign, the design of an e-commerce website, the development of marketing content and the facilitation of the logistical planning.

Approach & Results

Our go-to-market approach for increasing sales by 40% involved several key strategies.

Firstly, we focused on expanding our client's customer base by targeting new markets and demographics. We conducted market research to identify potential customers and used targeted marketing campaigns to reach them.

Secondly, we focused on improving the customer experience by offering a wider range of products and services, as well as providing excellent customer service. We trained the staff to be more customer-focused and introduced a loyalty programme to encourage repeated business.

Thirdly, we made use of data and analytics to better understand our client's customers and optimise marketing efforts. We used customer insights to tailor their messaging and targeting, and tracked the success of our campaigns to identify areas for improvement.

Finally, we worked closely with our client's partners and suppliers to ensure they had a strong supply chain and could offer competitive pricing. This allowed our client to offer high-quality products at a reasonable cost, which helped to drive sales.

Overall, our go-to-market approach resulted in a 40% increase in sales, as we successfully reached new customers, improved the customer experience, and optimised marketing efforts.