Real Estate Development

Client

SARL 2E is a holding company focusing on real estate development, acquisition, refurbishment and rental.

Background

Moirai Associates Limited was hired by a real estate development company to help rebrand and modernise their business. The company had been struggling with lower turnover as a consequence of the global pandemic, as well as poor cash flow management due to the lack of corporate finance knowledge. They needed a fresh approach to turn things around.

Approach

We began by conducting a thorough analysis of the company's current operations, including its financial performance, project portfolio, and marketing efforts. They identified several areas for improvement, including:

1. Rebranding: The company had a generic and unmemorable brand that did not differentiate them from their competitors. We recommended developing a new brand identity that would reflect the company's unique value proposition and target audience.
2. Modernising the website: The company's website was outdated and did not effectively showcase their projects or attract potential clients. We recommended redesigning the website to be more user-friendly and visually appealing, and incorporating features such as online booking and project galleries.
3. Optimising project management: The company had a decentralised project management system, which led to inefficiencies and delays. We recommended centralising the project management system under a single team, with clear protocols and processes in place.
4. Improving marketing efforts: The company had a limited marketing budget and was not effectively reaching potential clients. We recommended increasing the marketing budget and using targeted marketing campaigns to attract new clients.
5. Enhancing financial management: The company had poor cash flow management, which was impacting their ability to fund new projects. We recommended implementing financial management tools and strategies to optimise cash flow and better manage expenses.

Results

After implementing these changes, the real estate development company saw an increase in turnover and better cash flow management. They were also able to create and develop a strong brand identity, which helped to differentiate them from their competitors and attract new clients. Overall, the rebranding and modernisation efforts led to significant improvements in the company's financial performance and set them up for future growth.